The American company Microsoft computer and Internet company Yahoo have agreed to a partnership that both companies hope will change the way Internet users seeking material on the Internet. The agreement provides access to Microsoft in the second engine internet researchers in the world for the size. But industry experts say the deal is part of a strategy which aims to challenge the dominance of the largest engine of Internet-Google researcher.
Every time a user enters the Internet, scanners and researcher with invisibility engines make miljarda scanning information in a process that eventually will help them decide which website should open. These engines are licensed researchers, complex algorithm that can be worth tens of billions of dollars. And Microsoft, with its engine researcher, has made clear it wants greater share of this business.
The publication of the agreement with internet company Yahoo, Microsoft president Steve Ballmer said that the agreement the company will challenge Google as the leading company in research on the Internet.
“Now there is a company that really will prevail in the global market for Internet searches and advertisements. Partnership is that we publish today will help create a demanding engine on the Internet to second, but stronger, and will increase competition in the field of research on the Internet. ”
The agreement between the software giant and Internet portal Yahoo combines with researchers engines ranking second and third in the United States in order to compete company Google, which according to the assessment of companies on the internet, controls more than Sixty-five percent of the global marketplace.
The editor of CRN magazine’s website says Ed Moltzen this agreement the company will not give Google the prevalence of Internet business, but you can force the giant internet company to be more attentive.
“If this deal does nothing except to compel the company Google to stay on alert and perhaps to change some order of priorities, it will cilësohej success for Microsoft.”
This agreement comes after five years of effort by Microsoft to buy the Internet pioneer. Last year, Yahoo rejected a company offer to purchase Microsoft to catch up with the amount of forty-seven dollars miljard. Analysts say the company since Yahoo has lost the splendor that has been used.
Now the company Yahoo is worth about twenty-two billion dollars, and still profit, but its revenues have declined thirteen percent from March of this year.
Director of the company Yahoo, Kerol Bartz says ten-year agreement will increase annual operating revenues of the company for its five hundred million dollars, and will reduce costs about two hundred million dollars.
“This agreement will enable us to have a healthy stream of income, and will enable us to invest in areas critical to our future, while Microsoft is investing in search technology.”
The key to success for Microsoft is introducing its lucrative business in online market research. Under this agreement, the Microsoft researchers engine “Bing” search technology will be selective for the company websites Yahoo. In exchange, the company based in California will have the right to sell advertising on search engines that are profitable for researchers to both companies.
Ed Moltzen of CRN magazine’s website says that the agreement is good for the company Yahoo, but this deal is better for Microsoft, which has no need to make advance payments for signing.
“This is an excellent agreement Mikrosoftin.Yahoo wins the right to remain an independent company, with a new friend, a great ally as Microsoft, that can help him focus on other things where they think they can be more successful. ”
Despite good marks is taking on new research platform on the internet, Moltzen says, Microsoft faces a difficult battle and no guarantee of success.
“So do not expect the changes to happen overnight because of this agreement, but certainly within the next year, hopefully, and after entering a period in the economy better, we will start to see some real successes or failures that will come from this. ”
The deal is expected to be finalized until next year, and this will not happen until the anti-trust regulators will assess its impact on online advertising market. Right now, invesitorët are not so much impresinuar. Microsoft shares have risen three cents more after the publication of the agreement, while Yahoo shares have fallen company more than ten percent.